The Glitch
Color Card SS 25

Literally “glitch” means “random error”, although in some forms of digital art and design, a glitch is interpreted as a deliberate imperfection, intentionally used as a disruptive element to create a specific and distinctive aesthetic effect.

color card ss 25

Future forward. Human touch.

With the same intentionality, the SS25 Color Card employs the glitch to highlight the centrality of the individual, who, with their uniqueness, brings forth their know-how, personality, ideas, and creative flair.

The Glitch celebrates the pivotal role of craftsmanship as an ability, so singular and human that it rises above the surrounding industrial context, which nearly vanishes.

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